let us help you
Stop wasting cycles on a backlog that don’t stop churn. We prioritize outcomes that actually improves your metrics
Burning runway on gut-feelings or one-off customer requests? We find the real underlying opportunities that fix attrition.
Our structured sprint model moves you from uncertainty to a clear, prioritized, & investor-ready plans in as little as 5 wks
We help you build the right things, for the right market, and for the right reasons. We blend innovative discovery and prioritization methods to uncover the most meaningful solutions across a crawl, walk, run, product roadmap that delivers results.
We envision and prototype solutions that make the complex simple, usable, and accessible. We test and validate every assumption, ensuring the solutions we ideate solve the right problems in the most effective way, delighting your customers and scaring your competitors.
We craft beautiful, polished experiences that customers trust na love. Our talented team expertly weaves your essence, personality, and DNA into imagery, interactions and messaging crystallizing what your business stands for, delivering functional, usable, and intuitive products.
You're sitting on tech that's as old as your initial idea, lacking true product or UX leadership. You're trying to bolt on features, but the metrics aren't moving.
We help you un-stick. Tension partners with Series A/B startups to find the real user pains, define an ROI-prioritized roadmap, and deliver dev-ready experiences that actually reduce churn, improve adoption, and secure your next round.
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more engaged users
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higher user retention
likelihood of
getting funded
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less risk of over-engineering
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fewer pivots in your roadmap
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better investor feedback
tension is an end-to-end strategy-through-design partner for AI-first startups like yours. We help you outplay incumbants, solve real customer problems, and deliver strategic, beautiful, & engaging solutions that users actually love, and are willing to pay for.
If you're eager to begin your AI journey, but just don't know how or where to start, we've got your back.
design-driven growth
Good strategy is key to building things people are willing to pay for. It translates directly to more sales, more subs, more customers. Strategy, when aligned with your business objectives is not a nice to have, it’s a must.
Nothing tells a prospective customer if you’re right for them faster than how they feel when using your product. UX can instantly establish trust, quality, and reliability — and bad UX can do the exact opposite, in half the time.
Set your product apart from the pack, and establish your position as a market leader through design that raises your product or service above and beyond your competitors. Let them know, without question, you’re here to win.
Dark tunnels, 2 story trucks rolling by, the risk of falling rocks — all while geologists and geotechs are trying to take detailed scans and measurements of rockfaces. No pressure to get the experience right at all.
Self-contained, end-to-end engagements with fixed fees and fixed timelines, which means we will not bill more when the unexpected happens, and we will do what’s necessary to get your project done by the date we said we would. Projects are 100% tailored to your specific needs and budget, fast and furious, and excellent for building and maintaining momentum.
When you have more time, or are looking to maintain, extend or gradually improve a product, our fractional team approach might be the right fit. Simply define the number of hours per week you need us, and we will guarantee we’re here to support you. You get access to our whole team, meaning you can get product strategy, UX, and design whenever you need it, as much or as little as you need.
Starting something? Maybe you’re building a new product or service from the ground up, or revamping an existing one? We can help.
