let us help you
Go after high-impact, high-traction AI use cases by integrating discovery, strategy & UX before you code
Don't waste time and budget on AI class projects. Figure out where AI can actually solve real operational challenges
Our structured AI-opportunity-discovery model uncovers numerous ways to unlock new value, efficiency, and ROI
Be confident you're automating the right things, for the right use cases, and for the right reasons. We blend innovative discovery and prioritization methods to unlock the most meaningful outcomes.
We craft solutions that feel familiar and instantly efficient, making AI's complexity simple, usable, and accessible. We test and validate every assumption, ensuring we solve the right problems the right way.
We design beautiful, polished interfaces matching the magic of AI that users can trust and immediately feel comfortable with, and empower the human in the loop to drive efficiencies and outcomes.
We help companies identify feasible, de-risked opportunities that map the right AI use-cases to the goals, ambitions, and desires of staff and customers into actionable, defensible, staged roadmaps that deliver ROI, increased efficiency, and reduced costs in human-centered workflows and experiences.
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more engaged users
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higher user retention
likelihood of
getting funded
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less risk of over-engineering
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fewer pivots in your roadmap
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better investor feedback
tension is an end-to-end strategy-through-design partner for AI-first startups like yours. We help you outplay incumbants, solve real customer problems, and deliver strategic, beautiful, & engaging solutions that users actually love, and are willing to pay for.
If you're eager to begin your AI journey, but just don't know how or where to start, we've got your back.
build the right AI, in the right way
We engage users all the way through, from initial opportunity discovery to prototyping to validation — designing with them, not just for them. It allows us adjust quickly, pivot as needed and create AI solutions that actually work.
Because we test and validate actual AI strategies with you continuously, we see where hallucinations begin early. This allows us to tweak & iterate approaches as we go, resulting in effective, efficient and powerful AI solutions.
Comprehensive low-code prototypes that engage with your actual data and behave like a final product speed up validation, minimize documentation, and reduce risks, hallucinations and errors in your developed AI output. it’s a win-win.
xiQ’s Workbench is a powerhouse content marketing machine. We reimagined the experience to allow anyone to take advantage of, to automate their content creation, quickly, easily and authentically.
All-in, heads-down, intense and efficient, projects get you where you want to be faster. We’ve perfected our engagement model so it’s replicable and repeatable, allowing us to focus on you and your business not the process to create bespoke solutions to you, your market, and your customers.
With fractional you get a top-tier product, ux and design team that acts like your own internal staff on subscription, for a fraction of the cost. You decide what we work on, and we are all yours for the hours you subscribe to. Need more? No problem — we’re flexible like that.