for the AI-curious

we help you move passed AI-ambiguity and fear, into action and results

let us help you

AI with impact, not experiments

Go after high-impact, high-traction AI use cases by integrating discovery, strategy & UX before you code

pick use cases that drive change

Don't waste time and budget on AI class projects. Figure out where AI can actually solve real operational challenges

from ai-curious to action quickly

Our structured AI-opportunity-discovery model uncovers numerous ways to unlock new value, efficiency, and ROI

product & service strategy

Be confident you're automating the right things, for the right use cases, and for the right reasons. We blend innovative discovery and prioritization methods to unlock the most meaningful outcomes.

user experience & research

We craft solutions that feel familiar and instantly efficient, making AI's complexity simple, usable, and accessible. We test and validate every assumption, ensuring we solve the right problems the right way.

visual design & brand clarity

We design beautiful, polished interfaces  matching the magic of AI that users can trust and immediately feel comfortable with, and empower the human in the loop to drive efficiencies and outcomes.

your board is asking for an AI strategy. you know that doing nothing is not an option... but you're paralyzed by the hype, fear, and confusion.

We help companies identify feasible, de-risked opportunities that map the right AI use-cases to the goals, ambitions, and desires of staff and customers into actionable, defensible, staged roadmaps that deliver ROI, increased efficiency, and reduced costs in human-centered workflows and experiences.

40

%

more engaged users

30

%

higher user retention

2x

likelihood of
getting funded

70

%

less risk of over-engineering

50

%

fewer pivots in your roadmap

40

%

better investor feedback

what we do for you

• strategic framing that moves you from “we should do AI” to “here are 3 use cases with measurable ROI”

• opportunity discovery that filters out the hype, finding the real inefficiencies in your workflows that AI can actually solve for today

• test and validate the strategy with low-code pilots, de-risking the investment before you commit to expensive tech or hiring

• crawl / walk / run roadmaps that align your entire leadership team, building internal momentum and a defensible AI plan to present to your board

tension is an end-to-end strategy-through-design partner for AI-first startups like yours. We help you outplay incumbants, solve real customer problems, and deliver strategic, beautiful, & engaging solutions that users actually love, and are willing to pay for.

you're ready.
we're ready. let's go!

If you're eager to begin your AI journey, but just don't know how or where to start, we've got your back.

Thank you!
We’ll be in touch soon. If you’re eager to chat with us — you can always book a meeting with us right here: book now!
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automate. test. learn. fail. iterate. repeat. succeed.

build the right AI, in the right way

involve real
users early

We engage users all the way through, from initial opportunity discovery to prototyping to validation — designing with them, not just for them. It allows us adjust quickly, pivot as needed and create AI solutions that actually work.

build. test. iterate. test. validate.

Because we test and validate actual AI strategies with you continuously, we see where hallucinations begin early. This allows us to tweak & iterate approaches as we go, resulting in effective, efficient and powerful AI solutions.

prove it before you code it

Comprehensive low-code prototypes that engage with your actual data and behave like a final product speed up validation, minimize documentation, and reduce risks, hallucinations and errors in your developed AI output. it’s a win-win.

Workbench experience rearchitecture and design

xiQ’s Workbench is a powerhouse content marketing machine. We reimagined the experience to allow anyone to take advantage of, to automate their content creation, quickly, easily and authentically.

tension's ability to understand business process and how user experience can best be reflected in that process is powerful, unique and a value added service for Majente's projects.

Ryan Johnson
CEO of Majente

we help you move from AI-curious, to AI-actionable, focussing your efforts on real, tangible, profitable outcomes

visit our website to check out more about us

contact us