let us help you
Go after high-impact, high-traction AI use cases by integrating discovery, strategy & UX before you code
Stop competitors stealing the spotlight with flashy models or marketing. We help you deliver clarity, usability, and value
Clear problem definition, user alignment, and validated prototypes ensure your AI first product doesn’t just run, it gets used
We work with AI-first startups to uncover the use cases that matter most, prioritize what moves the needle, and build a roadmap that’s defensible to investors and grounded in user value.
We help you understand real user wants and needs, prototype meaningful AI workflows, test them early, and make sure your product grows real adoption and revenue, not just admiration.
We turn complex AI capabilities and functionality into effortless, obvious experiences. Our work accentuates what you build, why it matters, and how people should feel using it.
We blend innovative discovery and prioritization methods to uncover the most meaningful solutions to the most challenging pains you and your users face –– meticulously building a crawl, walk, run, product or service roadmap.
We'll help you increase customer satisfaction and engagement by creating products your customers can't live without and elevate your product with thoughtful, clean and simple user experiences.
Our talented designers expertly weave your essence, personality and DNA into imagery and messaging that crystallizes what your business stands for, and speaks to the hearts and minds of your target audience.
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more engaged clients
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higher customer retention
likelihood of
getting funded
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less risk of over-engineering
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fewer pivots in your roadmap
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better investor feedback
tension is an end-to-end strategy-through-design partner for AI-first startups like yours. We help you outplay incumbants, solve real customer problems, and deliver strategic, beautiful, & engaging solutions that users actually love, and are willing to pay for.
If you’re tired of wasting cycles on un-adopted experiments, let’s fix that. Together.
innovate with confidence
Our discovery process is an intensive, interactive interplay of workshops, homework, customer interviews and brainstorming sessions that allow us to guide our clients on an exploration of unexpected, and exciting, possibilities.
Tension takes all we learn, blends it with radical imagination, and distills it into unique, bespoke and highly innovative experiences that draw customers to your business, solve their biggest pains, and ignite their imaginations.
Not to brag, but each and every client who’s gone through our discovery process has had the exact same reaction: what tension delivers at the end is company-making, market-defining, and wonderfully exceeds all expectations.
xiQ’s Workbench is a powerhouse content marketing machine. We reimagined the experience to allow anyone to take advantage of, to automate their content creation, quickly, easily and authentically.
All-in, heads-down, intense and efficient, projects get you where you want to be faster. We’ve perfected our engagement model so it’s replicable and repeatable, allowing us to focus on you and your business not the process to create bespoke solutions to you, your market, and your customers.
With fractional you get a top-tier product, ux and design team that acts like your own internal staff on subscription, for a fraction of the cost. You decide what we work on, and we are all yours for the hours you subscribe to. Need more? No problem — we’re flexible like that.
Starting something? Maybe you’re building a new product or service from the ground up, or revamping an existing one? We can help.
